How To Optimize Your PPC Campaign
Are
you looking for some ways to drive a swarm of traffic to your site? You
may have heard that pay per click advertising is a great way to
accomplish this but also a quick way to lose your shirt. So how can you
leverage this potentially powerful marketing strategy and get the best
results? If this is what you are anxious to learn then this article
will provide you with the tools to get you on the right track.
The first principle of pay per click advertising is relevancy. This is so important that it can literally make the difference between being profitable and losing money. For instance, when you write your PPC ad, you want to make sure that your offer and the original message are directly lined up. This requires you to be specific in relation to your offer.
For example, if you are selling a Chinese language video course, make sure you specify that it is Chinese language, otherwise you will be attracting visitors searching for Spanish and French language video courses. Useless to say these visitors will not covert.
The next principle is urgency. A famous sales trainer Zig Ziglar said he used to do presentations only to get peoples permission to come back the next day, but as he returned, he found out that these people have already closed a deal with his competitor. So the idea is to convince people not only to buy something, but to buy it straight away.
The third thing which you must have is an ad which gets them to click through to your sales page, not one which tries to close the deal right there. This means that you make them curious enough to want to know more, but don’t tell so much that they think they already know what you are offering. Curiosity is the most powerful motivator when it comes to buying and it will assure you that you will solicit action from your visitor successfully. The best way to accomplish this is to focus mainly on the benefit of your offer.
One more thing you want to have is an upsell offer. If you don’t have it yet, you are missing out on a lot of money. Thirty percent of buyers would go for an upsell offer of about thirty percent than a price they payed for an original offer. So you can easily count the amount of profit you can generate just by offering more products to your existing clients.
These are the primary principles for creating a PPC campaign which makes you money. Make sure that as you are putting your campaign up that you are leaving none of these to chance.
If you would like to generate profit from your website, check out this great SEO PPC Management Company. They have a very rewarding SEO Affiliate Program and are ready to answer your questions 24×7-365 via Live Chat.
The first principle of pay per click advertising is relevancy. This is so important that it can literally make the difference between being profitable and losing money. For instance, when you write your PPC ad, you want to make sure that your offer and the original message are directly lined up. This requires you to be specific in relation to your offer.
For example, if you are selling a Chinese language video course, make sure you specify that it is Chinese language, otherwise you will be attracting visitors searching for Spanish and French language video courses. Useless to say these visitors will not covert.
The next principle is urgency. A famous sales trainer Zig Ziglar said he used to do presentations only to get peoples permission to come back the next day, but as he returned, he found out that these people have already closed a deal with his competitor. So the idea is to convince people not only to buy something, but to buy it straight away.
The third thing which you must have is an ad which gets them to click through to your sales page, not one which tries to close the deal right there. This means that you make them curious enough to want to know more, but don’t tell so much that they think they already know what you are offering. Curiosity is the most powerful motivator when it comes to buying and it will assure you that you will solicit action from your visitor successfully. The best way to accomplish this is to focus mainly on the benefit of your offer.
One more thing you want to have is an upsell offer. If you don’t have it yet, you are missing out on a lot of money. Thirty percent of buyers would go for an upsell offer of about thirty percent than a price they payed for an original offer. So you can easily count the amount of profit you can generate just by offering more products to your existing clients.
These are the primary principles for creating a PPC campaign which makes you money. Make sure that as you are putting your campaign up that you are leaving none of these to chance.
If you would like to generate profit from your website, check out this great SEO PPC Management Company. They have a very rewarding SEO Affiliate Program and are ready to answer your questions 24×7-365 via Live Chat.
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